Keyword Research – the platform for your website
Keyword research will make or break your online success. It is the foundation of all of your online activity. And if you are smart, it becomes the basis of your offline marketing too.
How can online keyword research help your offline marketing?
It has always been difficult to get good and reliable research data from potential customers. They say one thing but often do something different. With good keyword research, you are finding out exactly what they type into Google – people are telling you what they are looking for. If you use those exact words and phrases they will resonate with people as they will recognise them as their own words. Then if you use those in your offline marketing, people again can recognise them as their own language.